Key Points: 

• TV Home Shopping Channels and e-commerce can prove to be quite beneficial for each other. A business module that can involve both of these would lead to increased growth.
• Teleshopping tends to reduce the role of middlemen in the distribution process which ultimately saves time and money for the sellers.
• Home Shopping TV channels simplify the process of product description for customers, which proves to be quite useful in making a buying decision.

What do you picture when you think about the Home shopping TV channels? It’s about a very enthusiastic host telling you all sorts of positive things about the product they are trying to sell you. Well, no matter how cheesy it sounds, IT WORKS! And as an e-commerce platform seller isn’t this what you are looking for? 

In this blog, we are going to talk about how TV Home shopping channels are emerging as one of the hottest selling platforms and what is their relevance for e-commerce brands.

Home Shopping TV channels: Shopping from the comfort of your home

Teleshopping as we know it is a medium of selling products via TV. It is a medium of direct marketing in which sellers through the medium of TV showcase the features and benefits of the products and customers buy them through the toll-free number given by the seller.

Although with the prevalence of online marketing, it was believed that teleshopping channels would hardly survive. But through various studies, it has been found that the teleshopping market is growing at a higher rate than ever before. So, it can be established that it is a time where online shopping and Teleshopping can coexist and both can have their own territory and target market.

The benefits of teleshopping include a mass target market, focus on the products and a clearer depiction of the product. Teleshopping provides customers with the advantage of knowing the product in depth which helps them in making a buying decision.

Some other benefits of teleshopping include selling high value products to mass by targeting them through teleshopping channels.

Importance of TV Home Shopping Channels with respect to e-commerce brands

E-commerce and home shopping TV channels go hand in hand. They are complementary to each other. Online and TV both act as a medium to reach customers. Although their module is different, in online shopping customers place an order through the internet while in TV home shopping channels they order via phone numbers given below the products.

A hybrid model that can combine both home shopping TV channels and e-commerce is an ideal way for a business scenario. Teleshopping is a great way to engage customers and an ideal platform for the sellers of e-commerce to promote their products. 

Teleshopping for an e-commerce business is an added advantageous tool besides the usual online selling for e-commerce brands. Teleshopping tends to reduce the role of middlemen in the distribution process which ultimately saves time and money for the sellers.

Home shopping TV channel makes it easier for the customers to understand the product information, terms and conditions and other relevant information about the products.

It can be effectively stated that home shopping TV channels and e-commerce are the branches of the same tree and their growth can increase manifolds when they are associated with each other.

British D’sire TV provides its sellers with a medium to reach the customers more effectively and widens the target market for sellers through it. It further provides the flexibility of choosing the most appropriate plan that works for them.

Inviting all the sellers to join British D’sire TV and boost their sales.

SOME FAQ’s